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Showing posts from January, 2019

Magazine distributors

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Shortlist Magazine is a free weekly magazine published in London that is based around Men's lifestyle and promotes masculine values. It was launched in 2007. It is published by its company called Shortlist Media Ltd. Shortlists audience is mainly professional males "building their careers and relationships". Shortlist is an independent company that is turning conglomerate. Shortlist is a global magazine that features both overseas and in the UK. Biggest selling magazine in the UK (roughly half a million circulation per week). The women's shortlist magazine is called stylist. The Big Issue is a street newspaper that was founded by John Bird and Gordon Roddick. It was founded in 1991 September. It is an independent company. It is not a conglomerate. The big issue is  a global magazine. It has a wide range of context.  It is sold by homeless people and the profits got to homeless shelters. The vendor (the person selling) gets 50% of the profits. They have the big is...

Future of magazines

Magazines, print pages filled with different kinds of topics, have been around since the 1700s. It was not until the emergence of the mass media in the late 1900s and early 20th century that print magazine sales started to decrease. People are using social media more than buying print magazines from stores to receive the same sort of content (eg: a fashion you tube channel gives the same info and content as a fashion magazine, sometimes better to connect with as its moving video and audio). Another reason why the mass media causes print magazine sales to decrease is because it is easily accessible and a lot of the time free. If you want to read a magazine, you will need to leave your house and get up and buy one. Whereas, if you have an internet connection or data you can access content, news etc anywhere and anytime. As the younger demographic have grown up in a time of social media and the increase of the mass media, they are not really attracted to print copies of news or informati...

Hollywood Blockbusters task

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Paid advertising included trailers that were shown on telly and online (youtube and twitter etc). One of the actors who voiced Edna, did a radio ad for the movie, to appear in December. Other advertising campaigns they did was having their movie featured on Billboards in the United States as well as little toys inspired by the movie getting put inside Mcdonald's happy meals. In terms of social media, there was a lot of online ad campaigns that drove traffic to the movie. https://youtu.be/i5qOzqD9Rms  = The official trailer for Incredibles 2 on Youtube Brand partnerships is when two companies form an alliance to work together, creating a marketing synergy. For example, Mcdonalds forming an alliance with Disney, in order to produce Incredible themed toys for happy Meals.   https://youtu.be/k8QWnLrkiRo Co-Branded advertising is the way the product is advertised during a brand partnership.  Sequels tend to do better than the first t...

Magazine representation analysis

Minecraft Synergy slideshow

Microsoft: "we're growing our gaming business beyond the console"

Notes on this article:  - By 2020, it is estimated that there will be two billion people playing video games.  - There are 144 million million minecraft owners in the world.  - Microsoft are looking to grow their business above and beyond consoles, yet not completely leave the console business behind and still invest there.  - Microsoft have revealed a new cloud-gaming division, fronted by Kareem Chouldhry. - The Cloud gaming division will include all the cloud gaming products that the firm currently offer to developers.  -The firm's tools and platforms will work across all gaming devices- consoles, PCs, Macs and smartphones (Cross-play) - With cross-play, Microsoft can indirectly reach others groups of gamers. 

Meet the blockheads: a rare glimpse inside the minecraft's HQ

According to the writer Keith Stuart, why might autistic children such as his son, be attracted to minecraft?  Minecraft has "blocky landscapes and a soothing piano track that trickles out", Keith talks about how the appearance and idea behind minecraft are what is attractive to autistic children. The fact that it is creatively stimulating and teaches the children new skills that get them excited is the way in which minecraft attracts so many autistic children. It also gives them something to get excited about as  Keith talks about how his son had little vocabulary and rarely spoke, then when he started to play minecraft he began to talk to his parents about what he was doing (all the stuff he'd built on minecraft) and how amazing minecraft was. Which features are included in the education version of minecraft and how useful do you think they might be as an educational tool? One feature is that it allows teachers to set up classroom servers where students build s...

Gaming Documentary evaluation

Main strengths We successfully explored the effects theories (hypodermic needle theory, moral panic and cultivation theory). We had a introduction, conclusion and main body (it had a clear structure). We got opinions from many people and our interviewing skills were excellent.  The camera movements and shot was very good especially when I was being filmed talking about moral panic (the camera movement was a pan and the shot was a mid-shot) and during the introduction (stationary shot and close up) We included background music which gave the audio more character and made the documentary better to listen to.  We added transitions to our documentary making it more interesting and creative.  Main areas for improvement The editing was not the best. Areas that needed to be cut were not cut. In future, we should try to be more neater when cutting scenes and knowing what parts to leave out.  The sound was also not the best as there was a lot of backgroun...

Microsoft's cross platform update is now available on Xbox, PC and mobile

Give a definition of cross-platform gaming Cross-platform gaming is when different platforms have a single version of a game. For example, a single version of minecraft across all these platforms like Xbox, IOS and Android.  Why is Microsoft's "better Together" update so exciting for the gaming world? Microsoft's "better together" update is so exciting for the gaming world because it means that you have the ability to play a game with a friend on an Xbox, while your other friend joins in on an android phone. It makes cross-play easier as they don't have to be playing from the exact same device.  Why might there be concerns over online  child protection? Cross-platform makes it easier for people without certain systems (Xbox or play station) to still enjoy gaming. However, this also makes it easier for children to have access to more types of games (especially as smartphones are devices which are included in the cross-platform play), these ...