Onome's Blog

https://docs.google.com/document/d/12bRm66itlc6V7gsUW7vcUXEXLUDVU5Kc5ShKFclbWKE/edit?usp=sharing

https://youtu.be/RzDr18UYO18 - The audience for this advert is young girls who are in abusive relationships, to educate them that this should not be happening. The audience could also be young girls in general, as to let them know that if they get into a relationship and see these signs, they need to protect themselves and get out of that relationship. The audience could also be young boys to teach them that this is not the way they should treat women. - This advert was created by the government (conservative and liberal democrat coalition government) in order to raise awareness of abusive relationships in adolescents. - The techniques they used in order to make the audience bound to agree is the fact that they made sure the boy was portrayed in a negative way, belittling the girl and physically abusing her. This would make the audience see that the boy is almost the villain and the girl is the damsel in distress. They also made the boy look in on himself treating the girl in thi...

https://docs.google.com/document/d/1osEUI5c1_UD_ij2kQhzI7ZgGUMP__1tZXjnoZzSmmtg/edit My evaluations of the different types of advertising.

Demographic : A demographic is any characteristic of a population that can be translated into data.  eg: age,gender,ethnicity,social class etc.  My Demographic : Age: 17 Gender: female Ethnicity: Black British Social class: working class Energy drink Demographic : Age: 13-30 Gender: Male and Female Ethnicity: All Social class: All                                            Energy drink audience (Psychographic) My product is aimed at the succeeder. This is because the succeeder is a person with strong goals and confidence. Energy drinks are sometimes consumed for fitness or sports improvement goals,So this type of person would be drawn to a person with strong Fitness goals and are confident and determined with those goals. The Succeeder also bases their brand choices on reward and what they can get out of the product, so an energy drink that can impro...

In order to do research for a product or company, reliable sources of secondary data need to be available.  Ways to google/research reliably like a pro: 1) Avoid websites with unofficial URL endings (endings that are not .org, .Gov etc these are not usually recognized institutions). They would be user generated material. 2) Do not always rely on Wikipedia, as a starting point for research. As Wikipedia can be accessed and edited by anyone which increases the likelihood of some facts being false. Check your facts using footnotes. 3) Try and gravitate more towards information that has been written by someone in the industry you are researching for. The likelihood of this information being false is very low. 

3 quantitative questions  (Measured by a quantity or numbers) 1)  Which of these energy drinks do you like:        -Coke  -Fanta -Sprite 2) How many energy drinks do you drink?     - More than 1 a week  -More than 1 a month -Less than 1 a month   -less than 1 a week 3) Do energy drinks help you to improve performance?    -Yes -no  3 qualitative questions (measured by opinions and concepts) 1) What is your opinion on energy drinks? 2) Do energy drinks do more harm than good? Why? 3) What would make an energy drink appeal to you?   Secondary quantitative data Brands of energy drinks (excluding colas or mixers for alcoholic drinks) ranked by number of users in the United Kingdom (UK) in 2017 (in 1,000s) Number of people in thousands 3 766 3 766 3 650 3 650 3 033 3 033 2 593 2 593 1 319 1 319 1 287 1 287 1 276 1 276 1 251 1 251 1 046 1 046 1 028 1 028 981...