Kingsmill advert analysis

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Background and Values of The Big Issue. Include: Dates, Names,Facts and Figures

The Big Issue is a handmade-looking street magazine that was first published in 1991. It is sold by homeless vendors, who will then keep the money they make from sales. The money made by The Big Issue is also used for charities that help people who are living in poverty. The founder of The Big Issue is lord John Bird. As well as being the founder of The Big Issue, he also sits in the house of lords as a crossbencher. He used to be homeless himself as well as lived a very hard life as a young person. He spent most of his youth stealing, resulting in him being in and out of prison a lot. He was also excluded from school and grew up an orphan. The Big Issue is based on Ethical Capitalism. This means to make money and profit in a moral and compassionate way. The money made from the Big Issue is used to help the homeless and people living in poverty. In terms of politics, The Big Issue is in the middle of Left and Right wing. This means they believe in  socialism, but do hold some cap...
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Shelter Advert YEAR 2

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1 Theoretical perspective to Big Issue cover

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        Dominant and Patriarchal Ideologies about women: Weak, dependent, passive, housewives, kitchen chained, not career driven, sex objects etc. The oppositional reading that the Big issue holds: strong, driven, has her won mind, not presented in a sexually provocative way, not domesticated etc. Another Dominant/patriarchal Ideology: Men can't be feminists and understand emotional topics. The Big Issue's reading: Men can understand and join the movement for equal gender rights, by being feminists. "Pink stinks" suggests that the Big issue think that gender directed clothes and the socialization of children from young to conform to the idea of gender roles is wrong. They are using this statement as a call to action. The fact that the women on the cover is a black women, shows the diversity in a postmodern society. The Women's pose denotes a flexing of the bicep muscle. This connotes strength and a desire to fight for women's rights. Modern da...
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