How to google like a pro

In order to do research for a product or company, reliable sources of secondary data need to be available. 

Ways to google/research reliably like a pro:

1) Avoid websites with unofficial URL endings (endings that are not .org, .Gov etc these are not usually recognized institutions). They would be user generated material.

2) Do not always rely on Wikipedia, as a starting point for research. As Wikipedia can be accessed and edited by anyone which increases the likelihood of some facts being false. Check your facts using footnotes.

3) Try and gravitate more towards information that has been written by someone in the industry you are researching for. The likelihood of this information being false is very low. 

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