Onome's Blog

https://docs.google.com/document/d/1X8mu4_KANKZQVC_PGLMh_LHTkjJKu2XyVfqwyndnJDA/edit#

-Masculinity/male male target audience - Gareth Bale: Welsh: Real Madrid - 2014/2015 - The Most expensive transfer from Spurs to Real Madrid - Solid Jawline - well respected guy - Aspirational-masculinity due to his strong jawline, tanned, groomed, direct address due to him looking directly at the  audience/breaks the fourth wall - mid close up-eye level - slogan: connotes superiority in lucozade and presents it as a quality product - premier league to La Liga-superior leagues - slogan also connotes that it is scientifically proven - branding: colour corresponds with the colour of the lucozade bottle -ethnic ideologies: Mostly white Men were in their campaigns and even more on their website at that time. - Gender Ideologies: Mostly Men in their campaigns which reinforces the idea that sport is a man's thing. Some would argue that little female representatives is sexist.

https://docs.google.com/document/d/1H5YbagPs2ue2XwEvvolQxZF4sXujm0CCHILWY7NnIEk/edit

Old spice initial thought : -positive association with the bahamas - - the Bahamas replacing his body connotes a metaphor that using this anti-perspirant with have you smelling like the Bahamas  - the volcano on his head connotes the fact that the spray is mind-blowing - false sense of reality - Strong sense of Masculinity -Target audience is women Gender performances that are present in "Old Spice": - Isaiah Mustafa-holds up the Island which reinforces the dominant nature of a man. Dominant ideologies. - The woman lying on the island being carried by the man reinforces dominant ideologies that the woman is subordinate to the man. - It is clear that the man is confident in his sexuality and masculinity as can be seen by his facial expression. - strong muscular body reinforces male body image and shows macho masculinity - Van Zoonen: male gaze:female bodies are objectified whereas, male bodies are seen as a spectacle and something to look up to. In other words, ...

- creator was Markus Perssons (Notch)- Mojang was his company that he created minecraft under. - Sold minecraft to microsoft in 2014 as he was receiving hate and abuse online because of people who were annoyed that he didn't upgrade the software. - The game was created in may 2009 - It is a sandbox game -Remember the marketing language like synergy and conglomerate - Structure of exam: Include key facts and background info (eg: owner, key dates and statistics about minecraft success) Main body:3-4 short points/paras (PEEL) Mini conclusion  -Pro-sumer -bottom-up products (audience actively involved in the production and development of the game) - Include theories and context

- Always start essay with contents/background info on case study - Owner =Lord John Bird - sold by by homeless people who are the vendors - for the homeless-proceeds go to homeless shelters - ethical capitalism: Making profit in a morally correct way-ethically - sold for example outside train stations and on the street - a hand up, not a hand out - reflects bird's background (was previously homeless) - Representations on the cover should reflect the values of the Big Issue (left wing views) -SAY WHAT U SEE ON THE COVER (SHOT TYPES, ANGLES, CONNOTATION AND DENOTATION, MISE EN SCENE ETC) How is this person/character portrayed? -Remember Intertextuality - Theories:like male gaze are not needed however they do boost your marks - Social, political and cultural context

Section 1- Media language and representation - Magazines (The Big Issue) - Music Video (Emeli Sande) Section 2: Audiences and institutions  - Radio (radio one breakfast show) - Film (jungle book)  - Gaming (minecraft)  -use examples from case studies to answer questions - section one is about what you see and what it connotes,mise en scene, intertextuality,shots,lyrics,themes etc - section two about industries, who created it and what it serves the public. Also context and theories are useful