Lucozade advert

-Masculinity/male male target audience
- Gareth Bale: Welsh: Real Madrid
- 2014/2015
- The Most expensive transfer from Spurs to Real Madrid
- Solid Jawline
- well respected guy
- Aspirational-masculinity due to his strong jawline, tanned, groomed, direct address due to him looking directly at the  audience/breaks the fourth wall
- mid close up-eye level
- slogan: connotes superiority in lucozade and presents it as a quality product
- premier league to La Liga-superior leagues
- slogan also connotes that it is scientifically proven
- branding: colour corresponds with the colour of the lucozade bottle
-ethnic ideologies: Mostly white Men were in their campaigns and even more on their website at that time.
- Gender Ideologies: Mostly Men in their campaigns which reinforces the idea that sport is a man's thing. Some would argue that little female representatives is sexist.



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