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One of the ways the Jungle book 2016 remake was marketing was through posters . This introduced people to the visuals of the film as well as the characters. The first poster kind of foreshadows the close relationship and bond that bagheera and Mowgli forms in the film. https://youtu.be/HcgJRQWxKnw  Another marketing strategy that they used was trailers. This teases the audience and introduces them to what they can expect from the film. In the first trailer, the b

• Which four business segments does Disney operate in ? The first business segment is Media networks. The second business segment parks and resorts. The third business segment is studio entertainment. The fourth business segment is consumer products and interactive media .  • How does the Media Networks segment generate revenue?  One of the ways the media segment generates revenue is by charging fees for cable, satellite and telecommunications service providers. Affiliating domestic broadcast networks that they have with television stations and MVPD'. They also generate revenue through sales of times in their programmes to advertisers for commercial announcements (ad revenue). They also sell television networks and distributors for the right to use their television programs (program revenue).  • Provide details of how the Disney branded cable channels operate Disney's primary cable networks are branded ESPN, Disney and freeform. These networks produce ...

Paid advertising included trailers that were shown on telly and online (youtube and twitter etc). One of the actors who voiced Edna, did a radio ad for the movie, to appear in December. Other advertising campaigns they did was having their movie featured on Billboards in the United States as well as little toys inspired by the movie getting put inside Mcdonald's happy meals. In terms of social media, there was a lot of online ad campaigns that drove traffic to the movie. https://youtu.be/i5qOzqD9Rms  = The official trailer for Incredibles 2 on Youtube Brand partnerships is when two companies form an alliance to work together, creating a marketing synergy. For example, Mcdonalds forming an alliance with Disney, in order to produce Incredible themed toys for happy Meals.   https://youtu.be/k8QWnLrkiRo Co-Branded advertising is the way the product is advertised during a brand partnership.  Sequels tend to do better than the first t...