Onome's Blog

‘Television’ (if we can still call it that) is an increasingly global, rather than national, enterprise. Discuss this statement with reference to Stranger Things -In the introduction: talk about TV as a media product and its history. -Then talk about the Tv genre right now and introduce the stats about where people watch films and tv programs now. - The emergence of Netflix and blockbuster changed things and outweighed the conglomerates. - Why did Netflix and blockbuster do this? Why did they take the television world by storm- include details about creativity, instant and easy access as a result of digital communication,

https://docs.google.com/document/d/1GL-Mo9j2-718OMgrrInliKTJ9xIqA-G2CJDApZ9W4ks/edit

Points of analysis: - How do the scenes, mise en scene, signs, intertextuality represent certain groups (british people, nations etc), overall messages and values.

- Shelter is a charity for homelessness - close up-eye level, direct address - Direct Address creates a strong connection between the audience and and the person in the shot (equal connection) - Unusual placement of caption on top of the face, it is also transparents. This might reflect urgency of the situation and the fact that the publishers want us to connect with the emotive text due to its placement near the eyes. - Red: connotes danger and urgency. - Red  connotes STOP which could suggest that metaphorical barriers prevent them from getting housing. - No set ethnicity (you never know where they could be from), yet still all hold the same facial expressions shows that homelessness does not discriminate against who it affects or comes into contact with (anyone can be homeless) and regardless of ethnicity, age or gender homelessness effects everyone in the same negative way. - 3 associated issues presented around homelessness:  - losing job  - unethical landl...

https://docs.google.com/document/d/1X8mu4_KANKZQVC_PGLMh_LHTkjJKu2XyVfqwyndnJDA/edit#

-Masculinity/male male target audience - Gareth Bale: Welsh: Real Madrid - 2014/2015 - The Most expensive transfer from Spurs to Real Madrid - Solid Jawline - well respected guy - Aspirational-masculinity due to his strong jawline, tanned, groomed, direct address due to him looking directly at the  audience/breaks the fourth wall - mid close up-eye level - slogan: connotes superiority in lucozade and presents it as a quality product - premier league to La Liga-superior leagues - slogan also connotes that it is scientifically proven - branding: colour corresponds with the colour of the lucozade bottle -ethnic ideologies: Mostly white Men were in their campaigns and even more on their website at that time. - Gender Ideologies: Mostly Men in their campaigns which reinforces the idea that sport is a man's thing. Some would argue that little female representatives is sexist.

https://docs.google.com/document/d/1H5YbagPs2ue2XwEvvolQxZF4sXujm0CCHILWY7NnIEk/edit

Old spice initial thought : -positive association with the bahamas - - the Bahamas replacing his body connotes a metaphor that using this anti-perspirant with have you smelling like the Bahamas  - the volcano on his head connotes the fact that the spray is mind-blowing - false sense of reality - Strong sense of Masculinity -Target audience is women Gender performances that are present in "Old Spice": - Isaiah Mustafa-holds up the Island which reinforces the dominant nature of a man. Dominant ideologies. - The woman lying on the island being carried by the man reinforces dominant ideologies that the woman is subordinate to the man. - It is clear that the man is confident in his sexuality and masculinity as can be seen by his facial expression. - strong muscular body reinforces male body image and shows macho masculinity - Van Zoonen: male gaze:female bodies are objectified whereas, male bodies are seen as a spectacle and something to look up to. In other words, ...

- creator was Markus Perssons (Notch)- Mojang was his company that he created minecraft under. - Sold minecraft to microsoft in 2014 as he was receiving hate and abuse online because of people who were annoyed that he didn't upgrade the software. - The game was created in may 2009 - It is a sandbox game -Remember the marketing language like synergy and conglomerate - Structure of exam: Include key facts and background info (eg: owner, key dates and statistics about minecraft success) Main body:3-4 short points/paras (PEEL) Mini conclusion  -Pro-sumer -bottom-up products (audience actively involved in the production and development of the game) - Include theories and context

- Always start essay with contents/background info on case study - Owner =Lord John Bird - sold by by homeless people who are the vendors - for the homeless-proceeds go to homeless shelters - ethical capitalism: Making profit in a morally correct way-ethically - sold for example outside train stations and on the street - a hand up, not a hand out - reflects bird's background (was previously homeless) - Representations on the cover should reflect the values of the Big Issue (left wing views) -SAY WHAT U SEE ON THE COVER (SHOT TYPES, ANGLES, CONNOTATION AND DENOTATION, MISE EN SCENE ETC) How is this person/character portrayed? -Remember Intertextuality - Theories:like male gaze are not needed however they do boost your marks - Social, political and cultural context

Section 1- Media language and representation - Magazines (The Big Issue) - Music Video (Emeli Sande) Section 2: Audiences and institutions  - Radio (radio one breakfast show) - Film (jungle book)  - Gaming (minecraft)  -use examples from case studies to answer questions - section one is about what you see and what it connotes,mise en scene, intertextuality,shots,lyrics,themes etc - section two about industries, who created it and what it serves the public. Also context and theories are useful 

https://docs.google.com/document/d/1eO-y_uGh07G8f9lykMo1trU5qnHU9LM1UDYLfpA3-Hc/edit

https://youtu.be/gl1aHhXnN1k  = Thank you next Ariana Grande The most iconic thing about the music video is all the intertextuality in it. Ariana pays homage to Disney's mean girls, Bring it on, 13 going on 30 and legally blonde. She also includes famous celebrities like kris Jenner and you tubers like Gabi Demartino. Intertextuality is a popular feature in postmodern and conceptual music videos. The artist is either paying homage, pastiche or parodying other people's work. The video may not have a set meaning, but thats one of the  features of post modern music videos, its more about look than meaning. Mood The general mood of the music video is a happy and uplifting one. It is full of bright colours and bold aesthetics that lift up the audience and make them want to join the music video. The video creates sexual tension as Ariana's body language and facial expressions at times can be flirtatious and sexual. The parts where kris Jenner appears creates comedic atmo...

        Dominant and Patriarchal Ideologies about women: Weak, dependent, passive, housewives, kitchen chained, not career driven, sex objects etc. The oppositional reading that the Big issue holds: strong, driven, has her won mind, not presented in a sexually provocative way, not domesticated etc. Another Dominant/patriarchal Ideology: Men can't be feminists and understand emotional topics. The Big Issue's reading: Men can understand and join the movement for equal gender rights, by being feminists. "Pink stinks" suggests that the Big issue think that gender directed clothes and the socialization of children from young to conform to the idea of gender roles is wrong. They are using this statement as a call to action. The fact that the women on the cover is a black women, shows the diversity in a postmodern society. The Women's pose denotes a flexing of the bicep muscle. This connotes strength and a desire to fight for women's rights. Modern da...

https://youtu.be/4V90AmXnguw  = Michael Jackson Thriller Camera Shots, movement and angles The first camera movement is a descending tracking movement that goes from the top of the cinema to the bottom where MJ walks out with the girl. When the are having a conversation and Mj saids "It's just a movie", the movement changes to a over the shoulder shot during their conversation. When they are walking past the graveyard, the camera does a ascending tracking movement, giving the audience a clear view of the graveyard location. The camera then shifts to a long shot of Mj and the girl surrounded by the dead people. The camera then shifts to a mid-shot, showing their frightened facial expressions as they are circled by the monsters. The camera then shifts to a mid-shot of the frightened girl, which then immediately shifts to a mid-shot of MJ....transformed. The camera then goes back to the girl in a mid-shot to capture her terrified reaction, then changes back to Mj in a ...

"Baking Britain" -  Patriotic and reinforces the dominant ideologies that cooking and baking is a "womanly job" - Baking as a British tradition - Denotation: white British people only, bunting, chequered tablecloth, bread and cake stands - High Class and tradition - Dominant: proud of being British - Negotiated: question link to "the Big Issue" - Oppositional: Object to all-white, middle class.

https://docs.google.com/document/d/1BQRRGI1eoyVlczLhdU1MIPipIM7uqCc3ajWlegj8dSg/edit