quantitative and qualitative

3 quantitative questions  (Measured by a quantity or numbers)

1)  Which of these energy drinks do you like:

       -Coke  -Fanta -Sprite

2) How many energy drinks do you drink?

    - More than 1 a week  -More than 1 a month -Less than 1 a month   -less than 1 a week

3) Do energy drinks help you to improve performance?

   -Yes -no 

3 qualitative questions (measured by opinions and concepts)

1) What is your opinion on energy drinks?

2) Do energy drinks do more harm than good? Why?

3) What would make an energy drink appeal to you?
 

Secondary quantitative data

Brands of energy drinks (excluding colas or mixers for alcoholic drinks) ranked by number of users in the United Kingdom (UK) in 2017 (in 1,000s)

05001 0001 5002 0002 5003 0003 5004 0004 500

Expand statistic

Data visualized by

© Statista 2018 

About this statistic

Show source

DOWNLOADSETTINGSSHARE

DESCRIPTIONSOURCEMORE INFORMATION

This statistic shows a ranking of the leading brands of energy drinks (excluding colas or mixers for alcoholic drinks) in the United Kingdom (UK) in 2017. In 2017, an estimated 3.8 million people used Red Bull in the UK, making it the most popular energy drink brand by its number of users. Ranked second and third were Lucozade Energy with 3.7 million and Lucozade Sport with three million users.Energy and sport drink consumption more than doubled from 2006 to 2014, eventually reaching 770 million liters in 2014. Consumption also increased from an average of 5.7 liters of sport and energy drinks per person in 2006, to 12.1 liters per person in 2014.

Globally, Red Bull GmbH were the third largest company by market share in the sports and energy drinks market, with 6.7 percent market share in 2015. PepsiCo Inc had the largest market share, accounting for 29.3 percent of the market, ahead of Coca-Cola Co's 17.4 percent.

In achieving their 6.7 percent market share, in 2015 Red Bull managed to sell 5.96 billion cans of Red Bull worldwide.

Secondary Qualitative data 

http://www.digitalspy.com/tv/advertising/news/a842566/coca-cola-advert-saudi-arabia-women-drive/

This is a link to what some people had to say about a coca cola advert

https://adage.com/article/cmo-strategy/fanta-brings-back-fantanas-a-male-member/309931/

This is a link to a review of a fanta advert 

Primary data= Data that is collected directly by the investigator. This means surveys. 

Secondary data= Data that has been collected by someone else that is being used by the investigator- computer data or library books.