Audiences
Demographic : A demographic is any characteristic of a population that can be translated into data. eg: age,gender,ethnicity,social class etc.
My Demographic:
Age: 17
Gender: female
Ethnicity: Black British
Social class: working class
Energy drink Demographic:
Age: 13-30
Gender: Male and Female
Ethnicity: All
Social class: All
Energy drink audience (Psychographic)
My product is aimed at the succeeder. This is because the succeeder is a person with strong goals and confidence. Energy drinks are sometimes consumed for fitness or sports improvement goals,So this type of person would be drawn to a person with strong Fitness goals and are confident and determined with those goals. The Succeeder also bases their brand choices on reward and what they can get out of the product, so an energy drink that can improve performance is something that would catch their attention. The succeeder is also supportive of caring and protective brands that do not harm the environment and are eco friendly.
My Demographic:
Age: 17
Gender: female
Ethnicity: Black British
Social class: working class
Energy drink Demographic:
Age: 13-30
Gender: Male and Female
Ethnicity: All
Social class: All
Energy drink audience (Psychographic)
My product is aimed at the succeeder. This is because the succeeder is a person with strong goals and confidence. Energy drinks are sometimes consumed for fitness or sports improvement goals,So this type of person would be drawn to a person with strong Fitness goals and are confident and determined with those goals. The Succeeder also bases their brand choices on reward and what they can get out of the product, so an energy drink that can improve performance is something that would catch their attention. The succeeder is also supportive of caring and protective brands that do not harm the environment and are eco friendly.
Slogans
Direct: Fit drink Fit You
Indirect:Unlimited energy for unlimited performance
Authoritative: Superior taste and superior product
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