Magazines- The Big Issue

- Always start essay with contents/background info on case study

- Owner =Lord John Bird
- sold by by homeless people who are the vendors
- for the homeless-proceeds go to homeless shelters
- ethical capitalism: Making profit in a morally correct way-ethically
- sold for example outside train stations and on the street
- a hand up, not a hand out
- reflects bird's background (was previously homeless)
- Representations on the cover should reflect the values of the Big Issue (left wing views)

-SAY WHAT U SEE ON THE COVER (SHOT TYPES, ANGLES, CONNOTATION AND DENOTATION, MISE EN SCENE ETC) How is this person/character portrayed?

-Remember Intertextuality

- Theories:like male gaze are not needed however they do boost your marks

- Social, political and cultural context


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