Shelter Advert YEAR 2

- Shelter is a charity for homelessness
- close up-eye level, direct address
- Direct Address creates a strong connection between the audience and and the person in the shot (equal connection)
- Unusual placement of caption on top of the face, it is also transparents. This might reflect urgency of the situation and the fact that the publishers want us to connect with the emotive text due to its placement near the eyes.
- Red: connotes danger and urgency.
- Red  connotes STOP which could suggest that metaphorical barriers prevent them from getting housing.
- No set ethnicity (you never know where they could be from), yet still all hold the same facial expressions shows that homelessness does not discriminate against who it affects or comes into contact with (anyone can be homeless) and regardless of ethnicity, age or gender homelessness effects everyone in the same negative way.

- 3 associated issues presented around homelessness:
 - losing job
 - unethical landlords
 - debt

- Addressing these issues asserts how the shelter can help and shows that the shelter are aware of the problems that surround homelessness/ addresses their purpose as a brand
- Target Audience: people at risk of homelessness
- Language: rhetorical questions and statements, first person pronouns
- shelter logo= house/ they have a website
- secondary audience= donate via text


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