Applying Theory points to The Big Issue

"Baking Britain"

-  Patriotic and reinforces the dominant ideologies that cooking and baking is a "womanly job"
- Baking as a British tradition
- Denotation: white British people only, bunting, chequered tablecloth, bread and cake stands
- High Class and tradition
- Dominant: proud of being British
- Negotiated: question link to "the Big Issue"
- Oppositional: Object to all-white, middle class.

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