Advertising


•What are the main challenges faced by the   advertising industry?


The main challenges faced by the advertising industry today is advertising products to an audience without putting them off and making them not want to pay attention to the adverts. Another challenge is that adverts are no longer eye catching and interesting to the audience, so a lot of people view them as boring and frustrating to watch. This may be due to the way they are shot nowadays or what sort of messages the audience are getting from the adverts. 


•What is native advertising/ branded 

     content and targeted advertising.

Native advertising is advertising in disguise. People watch things that appear as though they are stories, short films, videos or TV programmes, when really they are promoting a product or service. Branded content is when companies use vehicles like films and TV programmes to advertise their products. It is the placement of the product in the film or TV programme in order to advertise it. Targeted advertising involves placing ads to web users, based on the users social media activity or online activity. 

 

.Viral advertising 

Marketing campaigns that spreads like a viruses from one person to another, and use social media networks to promote their services or product, which the audiences make go viral. Examples include the Evian roller baby advert.


. Shoppable tags

    This is when a site allows users to shop within the site without opening a separate browser. This allows Instagram influences to monetize their posts and form brand partnerships- which makes them become brand ambassadors. 





Comments

Post a Comment

Popular posts from this blog

Background and Values of The Big Issue. Include: Dates, Names,Facts and Figures

The Big Issue is a handmade-looking street magazine that was first published in 1991. It is sold by homeless vendors, who will then keep the money they make from sales. The money made by The Big Issue is also used for charities that help people who are living in poverty. The founder of The Big Issue is lord John Bird. As well as being the founder of The Big Issue, he also sits in the house of lords as a crossbencher. He used to be homeless himself as well as lived a very hard life as a young person. He spent most of his youth stealing, resulting in him being in and out of prison a lot. He was also excluded from school and grew up an orphan. The Big Issue is based on Ethical Capitalism. This means to make money and profit in a moral and compassionate way. The money made from the Big Issue is used to help the homeless and people living in poverty. In terms of politics, The Big Issue is in the middle of Left and Right wing. This means they believe in  socialism, but do hold some cap...
Read more

Shelter Advert YEAR 2

- Shelter is a charity for homelessness - close up-eye level, direct address - Direct Address creates a strong connection between the audience and and the person in the shot (equal connection) - Unusual placement of caption on top of the face, it is also transparents. This might reflect urgency of the situation and the fact that the publishers want us to connect with the emotive text due to its placement near the eyes. - Red: connotes danger and urgency. - Red  connotes STOP which could suggest that metaphorical barriers prevent them from getting housing. - No set ethnicity (you never know where they could be from), yet still all hold the same facial expressions shows that homelessness does not discriminate against who it affects or comes into contact with (anyone can be homeless) and regardless of ethnicity, age or gender homelessness effects everyone in the same negative way. - 3 associated issues presented around homelessness:  - losing job  - unethical landl...
Read more

1 Theoretical perspective to Big Issue cover

Image
        Dominant and Patriarchal Ideologies about women: Weak, dependent, passive, housewives, kitchen chained, not career driven, sex objects etc. The oppositional reading that the Big issue holds: strong, driven, has her won mind, not presented in a sexually provocative way, not domesticated etc. Another Dominant/patriarchal Ideology: Men can't be feminists and understand emotional topics. The Big Issue's reading: Men can understand and join the movement for equal gender rights, by being feminists. "Pink stinks" suggests that the Big issue think that gender directed clothes and the socialization of children from young to conform to the idea of gender roles is wrong. They are using this statement as a call to action. The fact that the women on the cover is a black women, shows the diversity in a postmodern society. The Women's pose denotes a flexing of the bicep muscle. This connotes strength and a desire to fight for women's rights. Modern da...
Read more