Onome's Blog

Old spice initial thought : -positive association with the bahamas - - the Bahamas replacing his body connotes a metaphor that using this anti-perspirant with have you smelling like the Bahamas  - the volcano on his head connotes the fact that the spray is mind-blowing - false sense of reality - Strong sense of Masculinity -Target audience is women Gender performances that are present in "Old Spice": - Isaiah Mustafa-holds up the Island which reinforces the dominant nature of a man. Dominant ideologies. - The woman lying on the island being carried by the man reinforces dominant ideologies that the woman is subordinate to the man. - It is clear that the man is confident in his sexuality and masculinity as can be seen by his facial expression. - strong muscular body reinforces male body image and shows macho masculinity - Van Zoonen: male gaze:female bodies are objectified whereas, male bodies are seen as a spectacle and something to look up to. In other words, ...

- creator was Markus Perssons (Notch)- Mojang was his company that he created minecraft under. - Sold minecraft to microsoft in 2014 as he was receiving hate and abuse online because of people who were annoyed that he didn't upgrade the software. - The game was created in may 2009 - It is a sandbox game -Remember the marketing language like synergy and conglomerate - Structure of exam: Include key facts and background info (eg: owner, key dates and statistics about minecraft success) Main body:3-4 short points/paras (PEEL) Mini conclusion  -Pro-sumer -bottom-up products (audience actively involved in the production and development of the game) - Include theories and context

- Always start essay with contents/background info on case study - Owner =Lord John Bird - sold by by homeless people who are the vendors - for the homeless-proceeds go to homeless shelters - ethical capitalism: Making profit in a morally correct way-ethically - sold for example outside train stations and on the street - a hand up, not a hand out - reflects bird's background (was previously homeless) - Representations on the cover should reflect the values of the Big Issue (left wing views) -SAY WHAT U SEE ON THE COVER (SHOT TYPES, ANGLES, CONNOTATION AND DENOTATION, MISE EN SCENE ETC) How is this person/character portrayed? -Remember Intertextuality - Theories:like male gaze are not needed however they do boost your marks - Social, political and cultural context

Section 1- Media language and representation - Magazines (The Big Issue) - Music Video (Emeli Sande) Section 2: Audiences and institutions  - Radio (radio one breakfast show) - Film (jungle book)  - Gaming (minecraft)  -use examples from case studies to answer questions - section one is about what you see and what it connotes,mise en scene, intertextuality,shots,lyrics,themes etc - section two about industries, who created it and what it serves the public. Also context and theories are useful 

https://docs.google.com/document/d/1eO-y_uGh07G8f9lykMo1trU5qnHU9LM1UDYLfpA3-Hc/edit

https://youtu.be/gl1aHhXnN1k  = Thank you next Ariana Grande The most iconic thing about the music video is all the intertextuality in it. Ariana pays homage to Disney's mean girls, Bring it on, 13 going on 30 and legally blonde. She also includes famous celebrities like kris Jenner and you tubers like Gabi Demartino. Intertextuality is a popular feature in postmodern and conceptual music videos. The artist is either paying homage, pastiche or parodying other people's work. The video may not have a set meaning, but thats one of the  features of post modern music videos, its more about look than meaning. Mood The general mood of the music video is a happy and uplifting one. It is full of bright colours and bold aesthetics that lift up the audience and make them want to join the music video. The video creates sexual tension as Ariana's body language and facial expressions at times can be flirtatious and sexual. The parts where kris Jenner appears creates comedic atmo...