Onome's Blog

- creator was Markus Perssons (Notch)- Mojang was his company that he created minecraft under. - Sold minecraft to microsoft in 2014 as he was receiving hate and abuse online because of people who were annoyed that he didn't upgrade the software. - The game was created in may 2009 - It is a sandbox game -Remember the marketing language like synergy and conglomerate - Structure of exam: Include key facts and background info (eg: owner, key dates and statistics about minecraft success) Main body:3-4 short points/paras (PEEL) Mini conclusion  -Pro-sumer -bottom-up products (audience actively involved in the production and development of the game) - Include theories and context

- Always start essay with contents/background info on case study - Owner =Lord John Bird - sold by by homeless people who are the vendors - for the homeless-proceeds go to homeless shelters - ethical capitalism: Making profit in a morally correct way-ethically - sold for example outside train stations and on the street - a hand up, not a hand out - reflects bird's background (was previously homeless) - Representations on the cover should reflect the values of the Big Issue (left wing views) -SAY WHAT U SEE ON THE COVER (SHOT TYPES, ANGLES, CONNOTATION AND DENOTATION, MISE EN SCENE ETC) How is this person/character portrayed? -Remember Intertextuality - Theories:like male gaze are not needed however they do boost your marks - Social, political and cultural context

Section 1- Media language and representation - Magazines (The Big Issue) - Music Video (Emeli Sande) Section 2: Audiences and institutions  - Radio (radio one breakfast show) - Film (jungle book)  - Gaming (minecraft)  -use examples from case studies to answer questions - section one is about what you see and what it connotes,mise en scene, intertextuality,shots,lyrics,themes etc - section two about industries, who created it and what it serves the public. Also context and theories are useful